Overview:
We led a full brand refresh for Gildan Activewear, modernizing their visual identity and bringing it to life through tradeshow environments, packaging, and collateral.

Approach:

• Created a new logo system with flexible applications for digital, retail, and product use

• Developed updated color palettes, photography styles, and typography across all brand touchpoints

• Designed the tradeshow booth experience for multiple events, including interactive product displays, bold signage, and guided walk-throughs

• Directed production of sales kits, catalog layouts, and branded gear

Results:

• Unified all brand assets under a refreshed visual system

• Enhanced tradeshow visibility and lead generation across multiple shows

• Strengthened Gildan’s competitive positioning in both the wholesale and retail space