THE ORIGIALS
Adidas
THE ORIGIALS
Adidas
(Services)
(Services)
Art Direction
Art Direction
,
,
Branding
Branding
(Industry)
(Industry)
Fashion
Fashion
(Year)
(Year)
2025
2025
(Information)
(Information)
Creative development for the Originals campaign. Directed concept, look and feel, and cross-platform rollout. Worked with design and production teams to build campaign visuals, rotating titles like "The Originals," "The Classics," and "The Icons."
Creative development for the Originals campaign. Directed concept, look and feel, and cross-platform rollout. Worked with design and production teams to build campaign visuals, rotating titles like "The Originals," "The Classics," and "The Icons."
“We didn’t reinvent the wheel—we reminded people why it was iconic.”
“We didn’t reinvent the wheel—we reminded people why it was iconic.”
“We didn’t reinvent the wheel—we reminded people why it was iconic.”
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Let’s create Something Together
Let’s create Something Together
Let’s create Something Together