Sutra Skincare was ready to reposition itself in the wellness space with a fresh, elevated identity. I developed the whole brand system, including logo design, packaging, and campaign art direction. From soft neutrals to minimalist layouts, every creative choice reflected the brand’s values of clarity, balance, and modern simplicity. The result was a cohesive visual identity that felt luxurious yet approachable, designed to resonate across both retail shelves and digital platforms.